Annual Report 2023-2024

MARCOM SUCCESSES AT A GLANCE » Building on transformation of websites for Shriners Children’s and Shriners International » Overseeing Watch Me patient acquisition campaign » Coordinating rebrand efforts at locations » Maintaining social media presence » Fulfilling video requests » Creating quarterly publications » Creating internal and external collateral, including service line collateral, brochures, one sheets, signage » Working with stakeholders to create messaging

» Assisting local leadership and Boards of Governors » Collaborating with departments including philanthropy, business development, research, nursing, information technology » Supporting events such as our signature sporting competitions and Imperial Session » Supporting International Patient Ambassadors and patient ambassadors from all locations » Attracting earned media opportunities » Representing Shriners Children’s at national conferences

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