Annual Report 2023-2024

Digital highlights

mission forward. It’s this affinity for our brand and mission that has generated an industry-shattering 10% engagement rate. For perspective, healthcare averages an engagement rate of 1.1% (source: Hootsuite). Email communications Our email communication channel has become unified under the same platform. This initiative will minimize risk and compliance related to audience management as well as develop processes to ensure brand integrity and consistency when communicating with our audiences via email. We were able to support the fraternity’s dues notice process through this platform, reducing cost and improving operational efficiency. Virtual events Marketing and Communications supported the 4th Annual Membership and Marketing Virtual Event Series. The team managed and produced the event from the production studio at Shriners International Headquarters. The success of this program is in part due to the efficiency of utilizing an in-house studio, allowing us to reach thousands of Shriners and members of Masonic and women's organizations through SIEF (Shriners International Education Foundation).

» Content Marketing and Search Engine Optimization » Personalization – Launched Orthopedics and Burn page personalization for the system » Marketing and Ad specific call tracking » Dues Notice Project for Shriners International » Video Production Support for the System and Shriners International » Launched and trained all locations on the use of the new email marketing platform

By the numbers » 5 .11 Million sessions on Shriners Children’s website

» 15,000 appointment request forms and calls came through shrinerschildrens.org » 70% increase in web traffic since the launch of the new website in 2021 » Page 1 Ranking for more than 30 pediatric care keywords » 4 Telly Awards: 1 gold, 1 silver, 2 bronze 2023 Social Media By the Numbers - Across All Accounts: » 25,712 Posts (+14.7%) » 48.1 Million Users Reached (+5%) » 76.2 Million Impressions » 10.12% Engagement Rate (+25.4%) » 19% Increase in Instagram Followers » 14% Increase in LinkedIn Followers

"No Boundaries" video wins 4 Telly Awards

Telly Awards are among the most prestigious in the video and television production world, and Shriners Children’s won four this year. Our 25-minute video “No Boundaries: The Stories of Gianna and Juan Diego” won a gold award in the People’s Telly – Branded Content category, as well as a silver and two bronzes in other categories.

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