Annual Report 2023-2024

donors are our Superheroes

A special campaign is challenging donors to tap into their inner superheroes and help Shriners Children’s patients unlock their superpowers. Spring 2024 marked year two of our multiplatform superhero campaign, which was designed to inspire and engage donors online, by mail and email, and through direct television ads. Unique to this campaign: For every gift of $35 or more, a custom Shriners Children’s superhero book was distributed to children across the system. Donors had the opportunity to write notes to patients on custom bookplates, spread the word via social media, and even visit our website and learn their own superhero name. The 2023 campaign yielded more than 23 million impressions of our commercial, with another 2 million engaged through email and direct mail. Patients from across the system received books and Shriners Children’s branded superhero capes and even got to pose with cardboard cutouts of their favorite superheroes.

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