Annual Report 2023-2024

A SAMPLING OF EARNED MEDIA PLACEMENTS » Madison’s appearance on the CMA Country Christmas special (Lexington) » Shriners teen patient from Honduras learns new skill after burn destroys his ability to provide for his family (click2houston.com; Texas) » Dr. Michelle Welborn on the next game-changer in children's spine care (beckersspine.com; Portland) » Chicago rheumatologist and nurse shared tips on managing juvenile arthritis for holiday travel (HealthCentral.com; Chicago) » Chicago’s PR pumpkin power (3 Chicago television stations shared the employee pumpkin decorating contest) » Santa, Mrs. Claus visit patients at Shriners Children’s in Boston (WHDH 7News; Boston) » Alec’s Indianapolis Star story which was picked up by USA Today and sparked national media interest. (System/Chicago) » 10-year-old Shriners Children's patient donates $18,000 to hospital after selling her steer

on exceptional patients, innovative care and cutting edge research, as well as put the spotlight on some of the special holiday events that capture the spirit of Shriners Children’s. One of highlights of the year’s efforts was the airing of Lexington patient Madison’s appearance on CMA’s Country Christmas special where she performed an original song about her experience as a Shriners Children’s patient. The earned media team’s pitch led to coverage across the country, sharing the journey of Madison’s care. Another touching story that went viral across the nation featured Chicago hand surgeon Dr. Felicity Fishman and the colorful drawings she makes on patients’ casts to give them something to look forward to post-surgery. The story ran in the Washington Post and was then picked up by CBS Evening News , which ran it twice on broadcast, as well as in their digital space. The story then went viral throughout the country, reaching nearly 250 media outlets for a publicity value of more than $800,000.

(News-khq.com; Spokane) » Katie Couric’s Wheelchair Costume Clinic story (Salt Lake City)

» The story of Omar, a boy from Gaza who was severely injured in an airstrike. With the help of the Global Medical Relief Fund, Omar came to the United States and was treated by Scott Kozin, M.D. ( CBS Evening News with Norah O'Donnell, Philadelphia)

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